McDonalds Essay Example for Free

McDonalds EssayMcDonalds is the worlds largest chain of hamburger fast food restaurants. McDonalds and its franchises operated more than 33,000 McDonalds restaurants in 118 countries and serve 64 million customers each day. The company in like manner operates other restaurant brands, such as Piles Cafe. McDonalds is the largest food service company in the world. In 2010, the annual total revenues are 24,075 millions. It is also one of biggest employers in the United States, with over 1. 7 million workers (our company). Only fifteen to twenty per penny of the restaurants are actually company-owned. The rest are franchises, run by 2,659 in count onent owners who pay a fee of between $400,000 and $700,000 for a franchise. McDonalds licensing department handles the fee social structure on a case by case basis, and there are a wide variety of license fees determined by property and equipment costs. A skilled franchisee can earn a sex-figure income from a single restaurant most own t wo or more restaurants (report). The following part ordain focus on the international factors affect on the McDonalds company. International factor is an external environment.It refers to the characteristics of the environment that are particular to cross-border carrying into actions which included stinting cycles, rivalrous and entrepreneurial cultures (book). McDonalds is a large international company. Its restaurant distributed around the world. Thus, there are many factors that McDonalds need to consider. such as how to meet different countries customers need. Because of different countrys customers break different culture, habit and different taste of food. The other one is how to gain competitive advantage form local restaurant.There are many fast food service companies in the world for example Burger fairy and KFC, especially Burger King. Burger King is also a big international company with lots of stores around the world. Its a great competitor for the McDonalds (Produ ct positioning). One thing that McDonalds do to meet customers need and gain competitive advantage is customization. Even though McDonalds is centred on a core formula for its restaurants and food products, it has to have some customization to meet different countrys customers need.For instance, alcohol is only available in McDonalds restaurants in some countries but not in others. Basic on different countrys culture and eating habits, McDonalds also developed different types of burger to serves different countrys customers. such as The Teriyaki McBurger, a sausage patty on a bun with teriyaki sauce, sold in Japan (Global and transnational business strategy and worry. George Stonehouse, David Campbell). McDonalds also uses high quality of food and service to catch customers and gain competitive advantage.As Jim Skinner, Vice Chairman and CEO of McDonalds, said, running better restaurants is McDonalds summate one priority. We will improve operation excellence around the world thro ugh new technology, better culture, and service enhancements (report). Training is an important tool for companies to make satisfaction and sustaining competitive advantage. Employee fosterage at McDonalds is highly structured. New workers are first taken through the basic Crew Training System. Which is an on-the job- training and is for the most part vocational.After this process, workers will enter into a new training program, with the skills becoming more complex and generalized. The second level of training begins with a one-hour orientation on the company. Workers will watch a video and read step by step manuals at training room. The video and manuals included every detail of the operation such as how to make burgers, shake. Each restaurant has its own training room. Trainers use a series of checklists, Station Observation Checklist to evaluate new work party members commitance. For a crew member, the training is over.But once a crew has been promoted to swing manager, he or she will continue to receive training which called management development program. It included teaching technical and functional management skill for employees at the swing manager level. There are four steps in this program. First one is Basic operations Course which covers fundamental restaurant openings. The next is Basic Management Curse which teaches leaderships, time planning, and crew recognition. Then is operations Course, students are trained on crew recruitment and retention, store leadership and decision-making.The last part in this process is Regional Equipment Course. Once employees finished this training and become assistant managed, he or she is eligible to get into Hamburger University, the companys world wide training center for management personnel. about(predicate) 2,500 managers and potential franchisees studied here. The course included enhancing communication, interpersonal and human relations skills. All McDonalds managers are infallible to receive train ing from Hamburger University at least once every 5 years to enhance their skills. Training is seen as a core aspect in McDonalds daily operations.Because of training is one of the important means to achieve standardization. By training employees, company can gain lots of advantages. It can increase companys productivity, conquer staff turnover and improve service quality (). Each and every one of these customers deserved great services from the moment they approach the counter or drive-thru window until they leave the restaurants. We depend on the employees in the restaurant, whether employed by independent franchises or by McDonalds Corporation, to provide a fast friendly and well-bred experience to all guests so they will visit us again and again.Thats why McDonalds Independent Franchisees and McDonalds Corporation look for individuals who like to have fun epoch delivering fast accurate and friendly service. If you are interested in becoming a part of a McDonalds Team, here ar e some of the duties that could be required of you1. On Time, Neat and plunder Our crewmembers are expected to report work on time, neat and clean. 2. Wash Your Hands the most important thing crewmembers so to help make sure our customers receive safe food is to wash their hands often.3.Skills and Training Training will provide you with the skills you will need to perform your job. 4. Standards Crewmembers follow standard operational procedures so customers always receive exceptional quality service. 5. Teamwork Our crewmembers rely on teamwork and high energy to get the job done. 6. Clean Spotless Tidy sparking. Our customers expect every McDonalds will be clean. 7. Welcomed Guest Our crewmembers make each customer feel like a welcomed guest. 8. Service We depend on our crewmembers to deliver fast, accurate and friendly service with a smile.